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Educational tourism, one of the fastest-growing tourism sectors in the world, can be developed in different areas that are characterised by accessibility and possess educational tourism resources. In order to efficiently invest in educational tourism, it is necessary to take into account economic peculiarities of a certain area. The research is aimed at constructing an economic portrait of the potential inbound educational destination В‘a modern Russian medium-sized urban areaВ’, which has not yet received a thoro...