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As the importance of tourism is increasing, ever more states from Europe and not only are using strategic branding and a variety of marketing means to attract a growing number of tourists. However, destinations are among the most difficult entities to market. Considering the importance of a clear marketing strategy and proper images and slogans used, the paper aims to identify the destination personality, see whether RomaniaВ’s official website can have an effect on the image of the country and if it complies with...