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During the last decades one can notice a positive effect of tourism activities in rural or remote areas, tourism managing to induce economic development in peripheral spaces where primary activities like agriculture, low industry or craftsmanship were not economic profitable anymore. Positive role of tourism activities in rural areas can be translated into different ways, like the increase of well-being, stabilization of population in exodus localities, bigger resistance towards financial crisis, and even a growth...

It is known that the information acquired before the journey is essential for building visitor expectations and behavior. With its increasing role as information and communication tool, internet has become a key factor for destination image formation. Specialized travel websites in particular have a major contribution to building and communicating destination image, especially those with user generated content. Perceived as more objective, personal visitor experiences shared online are much more convincing and inf...