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The study of consumer behavior has become a constant concern for marketing specialists who thus can find out how consumers choose the goods and services they need to meet their multiple needs and what the stimuli and factors are that influence their choice. With the considerable diversification of the offer, consumers have a wide range of choices. On the other hand, the increase of the purchase power, together with the increase of the education and cultural level, allow consumers to meet more and more of his/her n...