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The protection of the customers who take out insurance products has become more important, as there it is still not on very high level. Therefore, it is more likely that customers do not have all decisive information they need to deal with an insured event. The goal of this article is to introduce the new approach to the protection of consumers in the field of insurance. The partial goal is to determine how the study will proceed. This new research will be focused only on the life insurance products because non-li...