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Varna may have great potential but the city could not still attract enough conference tourists. The aim of the study is to estimate the factors influencing the attractiveness of Varna as a destination for conference tourism. The sampling group of the study comprises a total of 53 experts and specialists in the field of tourism. For the purpose of the study, a questionnaire has been designed to gather primary information about expertsВ’ perceptions of Varna as a conference tourist destination. To assess the potenti...

Image is a key factor in attracting first-time visitors, and the environment of a destination plays an essential role in their decision to re-visit it. The aim of the study is to ascertain the moderating effect that cognitive and affective components have on the overall image and relationship with destination loyalty. Twenty-four distinct constructs are identified, five of which are about the cognitive aspect, eleven are about the affective aspect, five are about the overall image of Bulgaria as a spa and wellness...