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Social media have become a driver for substantial changes in a number of fields, including business, education and learning practices. They are present in a dominating way in lives of young people in Bulgaria. This study examined the university students’ perceptions/adoption of social media based on the example of the students at the University of Economics – Varna (UE-Varna), Bulgaria. Data was collected and analyzed from online survey of 378 undergraduate students both from bachelor and master degree programm...