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Social media have become a driver for substantial changes in a number of fields, including business, education and learning practices. They are present in a dominating way in lives of young people in Bulgaria. This study examined the university students’ perceptions/adoption of social media based on the example of the students at the University of Economics – Varna (UE-Varna), Bulgaria. Data was collected and analyzed from online survey of 378 undergraduate students both from bachelor and master degree programm...

Nowadays we are witnessing the growing proliferation of social media in almost every sphere of our lives – from economics, to politics, society and education. Undoubtedly, the new opportunities of various social media applications such as social networking sites, collaborative projects, blogs, wikis, content communities, forums, etc., have their impact on educational process for both teachers and students. The main goal of this research is to identify some notable trends, opportunities and limitations regarding ...