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The article deals with the impact of advertising communication on the consumers' mind. The article presents the results of a study focused on the features of constructing the image of the family in advertising. Advertising has a strong impact on large seg

The article deals with the problem of the necessity to support families by the government. The main points of the Concept of Government Family Policy of the Russian Federation up to 2025 are described: the position and importance of the family institution

The article contains the results of an empirical study of Russian youth. A study conducted by the author in years 2017-2018. The study used quantitative method for collecting primary data (survey) and a qualitative method (in-depth interviews). During the survey the all-Russian sample of Russian youth of 1600 respondents was reached. The study raises questions about life values of Russian young people. Life values of young people are revealed through the study of the attitude of young people to their future, throu...

The article reviews the results of empirical research, which is focused on the position of youth in the Russian education system. The research was conducted among Russian young people in 2017-2018; the statistical population of Russia is represented by total sample of 1600 responders. Problems of involvement of young people in the educational system and satisfaction with the educational system are considered through the prism of the social context. The following issues were identified within the framework of the s...