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This reflection is an attempt to determine the scope of audiovisuality research in literary text, taking into account theories of connection of literary work with media coverage. It is accompanied by transferring the focus from adaptive thinking (including one medium into another) to transmedia one, where literariness and audiovisuality function on similar rights. Such move is based on an assumption that a context for created new literature is no longer another written text but a media event or an audio-visual com...