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Marta Matulcikova

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Author: Marta MatulcikovaSubject: SOCIAL SCIENCES: Section Education and Digital Learning Innovationsclear all
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5th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2018
Publication

IMPLEMENTATION OF MARKETING ACTIVITIES IN EDUCATIONAL SERVICES

(STEF92 Technology, 2018, Marta Matulcikova, D. Brevenikova)

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The present paper deals with marketing of educational services, while the focus is on the factors of designing and providing these services. The authorsВ’ intention is to present partial outcomes from the research project KEGA ?. 014EU-4/2016. One of the issues explored in this project is also the analysing educational services and identifying efficient multi-professional and interdisciplinary approach to the provision of these services. The issue is discussed in three chapters, while the first two parts introduce...

SOCIAL SCIENCES: Section Education and Digital Learning Innovations2018
Proceedings of 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015
Publication

THE DEVELOPMENT OF TALENTS AT WORKPLACE IN THE SLOVAK REPUBLIC

(STEF92 Technology, 2015, Marta Matulcikova, Daniela Brevenikova)

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The aim of the paper is to describe the attitudes to identifying and developing talents in Slovak enterprises. The research in developing talents in the business environment is based on two research questions: 1. We assume every business pays attention to their key employees and organizes all activities to promote their development. 2. Businesses pay attention to succession planning, the aim of which is to ensure the continuity of talents for key positions defined. For purposes of statistical processing, we used m...

Education and Educational Research2015
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