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At present, the packaging is the seller of the goods. In many cases, the quality of goods and packaging design should be interrelated, because the overestimated design and the average quality of the goods are not compatible. This can lead to a failure in the introduction of the product to the market. Overabundance of goods and packages made consumers of products "capricious buyers." In a store, a buyer more often buys a product known to him and there is an ever smaller percentage of buyers who buy a new product, l...