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This article sets forth the problem of attitudes towards women in connection with the ethno-religious characteristics of the processing of their appearance (for example, hidjab (Islamic head-cover)). Research design. The object of the study were 500 people (250 male; 250 female), aged 18 to 25 years (mean age 20 years), residents of Rostov-on-Don, Russia. Methods. The study used the author's questionnaire, which consisted of stimulus material (2 sets of photos of 4 girls; in one case it was a portrait shot from th...