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The work is devoted to understanding the intrinsic characters of the "analogue" and "digital" generation of mass media, summarizing their generational media practice in the digital age. As a result, generations with stable characteristics of "analogue" and "digital" have been revealed. Also, we found out two transitional generations, the affiliation to which is established based on the level of "information competency". Besides, echo-generation was discovered – a transition between "digital" and "analogue" gener...

Currently there is a clearly expressed public need for organizing intergenerational communication in the digital environment with the purpose of transmitting cultural memory of the older (“analog”) generation. Such transmission determines the possibility of memory perception by the “digital” generation in the process of its socialization and realization of their cultural identity. The article is devoted to the development of methodology and private methods of research of communicative-cultural memory and f...

The study of media content and its impact on the audience is topical for modern Russian information and communication resources. 33 media threats concerning unmanaged development of media space and 9 methods to minimize harm from the negative influence of media, including social media, on audience were identified by researchers of the Faculty of Communications, Media and Design (Higher School of Economics, Moscow, Russia). These media threats and methods of neutralizing them were tested on a group of respondents o...

In Russia, the quality and quantity of multimedia components used in content production vary across the regions. According to FriedmanВ’s core-periphery model, these differences are caused by the discrepancies in regional development. The purpose of this study was to assess the quality and quantity of multimedia materials produced by the regional mass media in the Ural Federal District. In this paper, multimedia production is understood as content creation by using texts, photos, video and audio materials, graphic...