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The study focuses on academic rituals as part of university culture in Romanian universities. It also tries to underline the role of academic rituals as communication instruments for the universities, both public and private. The latter category adopted the common ceremonies for academic life to gain legitimacy and recognition as part of the higher education area. The analysis focuses on a series of rituals identified in the Romanian universities, mainly the opening of the academic year, the graduation ceremony, a...

The contemporary society is drawn towards the spectacular, the out-of-the-ordinary, the amazing. Many companies, communities, cities acknowledge this feature and fight for public recognition by joining competitions and taking the effort to be placed in rankings. The paper focuses on Romanian records registered in the world-famous Guinness book of records as strategies for gaining recognition and reputation management. The study makes an overview of Romanian records and presents the case-study of Timisoara, which h...