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Nowadays music has become an inseparable element of modern audiomarketing strategies. It is intentionally introduced into commercial spaces to influence consumer behaviour by triggering appropriate physiological, affective and cognitive responses. In order to determine the possible selected dependencies, experimental studies were carried out in natural conditions in one of the chain clothing stores located in a shopping mall in Warsaw, where an audiomarketing strategy is implemented on a daily basis. Three situati...

TodayВ’s research upon efficiency of user interaction with large web portals has established links between webpage popularity and crucial elements of webpage design, such as page layout and navigation on the portal, or, more narrowly, menu design. But despite their established importance, the two aforementioned elements of web design are next to never studied together, and their relative roles in rising webpage ranks are virtually unknown. In this paper, we assess pages with high betweenness centrality within the ...

Topic modeling is a method of automated definition of subtopics in a text corpus. Usage of topic modeling for short texts, e.g. tweets, is highly complicated due to their short length and grammatical restructuring, including broken word order, abbreviations, and contamination of different languages. In this paper, the authors use the BTM topic modelling algorithm (previously found to work best in comparison with two other topic models measured by automated coherence metrics Umass and NPMI) to test three topic qual...

Today’s comparative analysis of professional journalistic cultures has quite developed methodologies but relies on national level of comparison, which might be misleading. We test whether, in Russia of 2010s, the structure of professional journalistic community is as diverse and fragmented as the media system itself – and, thus, whether it can be perceived as a whole, unlike journalistic cultures in the West. The cleavages include generational ones as well as value-based ones, the latter being reflected in jour...

Hospitals and hospital complexes represent an important function in the urban fabric of cities. As usually closed and impassable areas, they have specific requirements for a good accessibility and for a constant implementation of innovations in healthcare and technologies. Old hospital complexes situated in city centres and their outdated hospital buildings are often not able to adopt the advances in healthcare and they become dysfunctional. New modern hospital complexes are developed in more suitable urban locati...