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The development of technologies, digitalization and Internetization is influencing the media environment and, due to this, the media offer has to expand within one media and the demand for the interconnection of different forms of its processing is becoming necessary. Interaction with recipients, especially via web pages, has become an inevitable condition for the survival of the media. Unconventionality, popularity and simplicity determine the success of a media product on the market. On the other hand, within th...