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This paper explores the concept of employer branding in the light of external marketing that establishes the company's image as an employer of choice. The motivation is represented by the raising importance of human resource management. The employer brand is an important element from a marketing point of view; it is practically the defining image of a company. The values and symbols it embodies need to be transparent to maintain the connection with the audience, whether we are talking about customers or simply int...

This paper aims to present and promote the eSports and its situation in Romania. Esports, also known as electronic sports, professional video game competitions, can be defined as a form of sports where the main aspects are facilitated by electronic systems. Most often eSports takes the form of multiplayer video game contests usually organized between professional players. Several games are popular in the competitive scene. The championships that appeared in the 1990s were those that contained fighting video games ...