
BIOETHICS AND CELEBRITY PHILANTHROPY
(STEF92 Technology, 2018, Ivica Kelam, D. Rupcic, A. Racz)
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The advent of neoliberal capitalism at the beginning of the 1980s led to the rise and media promotion of celebrity philanthropy. Groundbreaking events in the media affirmed celebrity philanthropy, for example Bob Geldof's organisation of the Live Aid concert in 1985 with the aim of collecting aid for the hungry in Africa. Geldof's example was an inspiration for other celebrities such as the musician Bono Vox, the actress Angelina Jolie to engage in philanthropic activities. In the analysis of their philanthropic a...
