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In the contemporary society different scholars have emphasized the pluralization processes and variability in family forms (Giddens 1991; Beck, Beck-Gernsheim 2001; Baumann 2000). This trend is known as “individualization”, where individuals and self-realization become primary objective and the relationships are "instrumental" to personal happiness and gratification. In this context the value of family ties becomes considerably weakened: some sociologists wonder if the family is still a resource or rather an o...

The most important instrument of global governance is social media technology. Women's magazines, as a tool of these technologies, especially in demand in the event of a long process of reformatting the mass consciousness. Young women in Russian society are the most socially active and educated part. Their values and social ideals define the paradigm of the future culture of the next generation in Russia. In this sense, young women are the target audience for the use of social technologies suggestion coordinated u...