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Image making of politicians is nowadays a pre-set, specially managed and construed process aimed at the key objective of drawing attention to specific individual, party or political process. Quite often such images do not match the real personalities and their features, they only exist on the cognition of political supporters as reflection of the developed image. The images, however, serve as the key tools that provide support, attract attention and votes by electorates, raise to trust, expectations, etc. The aim ...