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The article deals with a current phenomenon that grows up in (not only) European politics and society today. The subject of my investigation, rise of the nationalist populism, is analysed in relation to the increase of the social poverty and (reconstructed) media picture of the migrant crisis. In the following text, the both causes (poverty and media) of the populism are linked with the neoliberal political ideology that is hegemonic nowadays. The analysis is primarily focused on examples from the Czech Republic b...