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Background. One of the prominent tasks of the psychology of physical appearance is to investigate the factors influencing the growth of lookism accessibility during communication. The researchers stress various cultural, social-psychological, and personality factors that impact lookism [4]. In spite of the central role of physical appearance in lookism development little research was conducted scrutinizing the interplay of appearance perfectionism, satisfaction and concern with own appearance in these processes. N...

The article analyzes the use of photos in social psychology as a visual technology. The work emphasizes that this type of visual technology is used in studies aimed at studying communication, interpersonal cognition, impression management, interethnic relations. Within the framework of these areas of research, photographs of the person's external appearance are suggested, which are proposed to be evaluated, categorized as belonging to certain groups (ethnic, religious, social). The article underline that up to the...