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The aim of our research. The article deals with the phenomenon of evaluation of ethno-cultural types of facial appearance from a position of the psychology of social knowledge, categorization of which is carried to a greater extent, on the basis of ordinary designations ("Caucasian facial appearance", "Slavic facial appearance", "Asian facial appearance"). These designations types of facial appearance penetrate into various spheres of life and are one of reasons of discrimination against members of ethno-cultural ...

The aim of our research was to study the representations of real personalities, who belong to a certain society or social stratum etc. The everyday representations of Enemy and Friend are formed within the everyday communication, and because this type of representations include the following components: Representations about the relation system of Friend and Enemy towards the Other; Representations of Enemy’s and Friend’s appearance; Representations of the gender specific characteristics of Enemy and Friend. H...