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During the COVID-19 pandemic, the arts played an important role for people while coping during lockdown and other severe social restrictions. This presentation introduces a work in progress, where the researcher conducts a self-observation of herself as an artist by constructing a brand personality through storytelling on social media. Data consisted of weekly YouTube videos during a 20-week period, followed with diary entries and self-reflections and reactions of followers (YouTube, Instagram and Facebook). Each ...

The aim of this research is to analyze how digitization impacts the healthcare services. The alert pace of innovation changes the face of traditional medicine and brings change for all those involved in the medical act: doctors, patients, management, authorities. For them, it is vital to know the many forms that digitization can take in the provision of healthcare services. The development of personalized medicine and the empowerment of patients are global goals that involve digital e-health services. The synergy ...