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This article is devoted to the peculiarities of teaching microsocial studies of students and PhD students in universities. The authors substantiate the difference between microsocial research and sociological research, placing emphasis on the need to study first as much as the latter. The fact is that the problems of a small sample and a deviation from a normal distribution can be solved by using nonparametric statistics, qualitative methods, big data, web 3.0 and case-study strategies. This article details the fe...