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Nutrigenomics (NGx) is an emerging area of study focusing on the interaction between nutrients and genotype which is useful in understanding and preventing chronic diseases. It is also called personalised nutrition, an approach that uses individual information to develop dietary advice, products and services that are beneficial for human health. The success of the introduction of NGx depends heavily on public acceptance. Therefore, the aim of this paper is to determine Malaysian stakeholdersВ’ intention to adopt N...