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Background: In the first part of my article, I refer to the theoretical basis of my line of argumentation: I compare two opposing, though, still popular approaches dominant in Polish reference literature on the quality and role of popular women's magazines in shaping consumer attitudes. Methods and results: In the second part, based on the analysis of the content of the most popular women's magazines (24 issues from 2013), I propose my own theses, abandoning already overused arguments of dominant, repressive or he...