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Consumers' decisions to buy the goods depends on the consumer's perception of the individual factors and environmental factors in which one lives. [1] These factors can be classified also as media, which „... have an important role in shaping social consciousness.“ [2] Part of this conviction is also the fact that the media influence the behavior, attitudes and opinions of individuals. On the other hand, it may expand the horizons of knowledge, educate, and assist consumers in decision making or to influence t...