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The paper deals with the policy and support of the creative industry in the Zilina Region. In the Zilina Region, the major part of the creative industry is represented by the advertising industry. The main aim of the paper is to identify the aspects of the support in the advertising industry in the Zilina Region. To achieve the aim of the paper, the primary research consisting of personal, telephone, and e-mail questioning was carried out. The survey was aimed at the advertising agencies operating in the Zilina Re...