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This paper aims to briefly present the ways of communication and promotion of Romanian banks through the online environment. The underlying motivation of this work is the particular importance of virtual communication. This is a defining feature of contemporary societies, being preferred by organizations, especially thanks to the technological means of communication. They use all existing media, from traditional to unconventional events. Today, organizations increasingly rely on online communication (social networ...

This study aims to clarify the ways in which the authorities involved in place brand management choose to use new technologies to communicate their online identity, within a broader context, defined by circular economy. We focused on a methodology repository, applying an already validated instrument, which could generate standardized and comparable results, from previous research, addressing the online identity of place brands issue. However, exploring contextualization, which is now mandatory for place brands in ...