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The following article is devoted to structural, semantic characteristics of brands and trade mark nominations. The linguistic pragmonim status is not accurately defined because itВ’s a periphery class in proper name space (onomastics). The purpose of the research is to examine the trademark function in Russian mental space. The selection of study material is caused by methodology and a technique of the analysis. We use the interpretive method to identify the general linguistic and onomastic concepts, the formalizi...

This article presents the thesis about consolidation of regional identity of the republic. Development of regional identity raises region competitiveness. Materials and methods: the theoretically methodological basis of a research is compiled by works of national philosophers, culturologists and historians. Empirical material for article compiled in the Russian researches. The purpose and contents of article determined the choice of methodological acceptances: principle of historicism, logical methods. Results: th...