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The article analyzes the communicative universe of the speech norm in its sociocultural, linguistic and cognitive aspects. The authors emphasize that it is not enough for the interlocutors to know only the grammatical system of the target language in order to adequately understand each other. Reflecting on the problems of the communicative norm formation, the authors expand the methodological field of research and "bring" the learner into the so-called communicative space, which must be built taking into account a...

The article analyzes, through the lens of linguistics, psychological problems faced by migrants trying to adapt in contemporary Russian society. The authors consider the “pain points” of people’s language disunity from the standpoint of the anthropological approach to ethnolinguistics and make a hypothesis that it is language that is the main problem of migrants’ adaptation and one of the main reasons for the polarization of society that divides it into two camps on the “friend or foe” principle. Most of...

Life quality is a category by which characterize the material circumstances of population's life, determining the degree of every human person's dignity and freedom, comfort both within themselves and within the community. Life quality is very broad and ambiguous term to interpret. It is still not developed a unified approach to this concept content. Life quality is considered as a general sociological and socio-economic and as a purely economic concept. In modern scientific literature is widely used the term "Lif...

Technological needs of the modern economy significantly change the nature of engineering education. Today's engineers must be willing to work in the conditions of increasing technological processes and equipment complexity. The article discusses the main challenges and trends in Russian engineering educational development on example of Tobolsk Industrial Institute (branch) of "Tyumen Industrial University." The authors reveal the reasons for graduates' preparation quality declining in technical university training...