
RESEARCH ON THE DETERMINANTS OF FRUIT CONSUMER BEHAVIOR IN THE CONTEXT OF SUSTAINABILITY IN BULGARIA
(SGEM WORLD SCIENCE (SWS) Scholarly Society, 2023, Simeonka Petrova)
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In the modern world, sustainable consumption is developing as one of the most influential areas in economic theory and practice. The concept of sustainability is gaining particular importance for economies and their future development. In sustainability research, the focus on food consumption, and specifically fruit consumption, is a relatively new approach. The main objective of the present study is to systematize and interpret the basic determinants of the behavior of consumers of food products, as well as of fr...



