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As the importance of tourism is increasing, ever more states from Europe and not only are using strategic branding and a variety of marketing means to attract a growing number of tourists. However, destinations are among the most difficult entities to market. Considering the importance of a clear marketing strategy and proper images and slogans used, the paper aims to identify the destination personality, see whether RomaniaВ’s official website can have an effect on the image of the country and if it complies with...

Though distant in time and style, the two classics of the European culture display a common and deep understanding of the human nature and of humanityВ’s way of reaching its purpose and truth. Refined observers of human behaviour, they both emphasize, each in his own manner, and with specific artistic means, the human need for self-knowledge and accomplishment, and the way it fails or succeeds in attaining them. With both playwrights, there is no way to self-knowledge and happiness but in the mirror of another con...