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Working from home (with several term variations: home-based work, homeworker, telecommuting) has become a major trend in recent years and especially during the COVID-19 pandemic. This topic is extremely relevant and interesting for both the corporate world and society, capturing the attention of many researchers. This paper provides more details on the transformations in communication and the importance of new digital tools and technologies that have become indispensable for corporate success in this new working p...

Globalization and the evolution of technology have put a lot of pressure on organizations to reshape and update themselves, and there is an upward trend in terms of organizations adapting to technology, especially the use of Artificial Intelligence (AI) in business. Currently, a recruitment process is largely carried out by recruiters who review CVs, online profiles and other sources to find suitable candidates for vacancies. Because employees have limited skills, keeping up with all the necessary tasks is not an ...

This paper explores the concept of employer branding in the light of external marketing that establishes the company's image as an employer of choice. The motivation is represented by the raising importance of human resource management. The employer brand is an important element from a marketing point of view; it is practically the defining image of a company. The values and symbols it embodies need to be transparent to maintain the connection with the audience, whether we are talking about customers or simply int...

This paper aims to present and promote the eSports and its situation in Romania. Esports, also known as electronic sports, professional video game competitions, can be defined as a form of sports where the main aspects are facilitated by electronic systems. Most often eSports takes the form of multiplayer video game contests usually organized between professional players. Several games are popular in the competitive scene. The championships that appeared in the 1990s were those that contained fighting video games ...

City branding is a topic discussed very much in tourism and also in marketing, its impact being visible in both fields. While tourism is concerned with city branding because it can help destinations attract more tourists and make more profit, the marketing field is trying to find new ways to promote, position and differentiate city brands in order to gain a competitive advantage in this overcrowded market. On the other hand, city brands can also provide benefits regarding consumption behavior of customers, who are...