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In today's global world an image of a certain country and its society plays a significant role in international relations. The creation of such image depends largely on the attitude of the mass-media and their ownersВ’ policy. For the past several decades research is done over many different aspects of the modern communication processes in search for better target audience impact methods and models. The purpose of this paper is to introduce the principal model of forming an inter-country communication within a spe...