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This paper explores the concept of employer branding in the light of external marketing that establishes the company's image as an employer of choice. The motivation is represented by the raising importance of human resource management. The employer brand is an important element from a marketing point of view; it is practically the defining image of a company. The values and symbols it embodies need to be transparent to maintain the connection with the audience, whether we are talking about customers or simply int...

Public administration and the services it provides have an important role in the lives of citizens. People use these services to solve various problems, and the interaction that people have with public servants can influence their opinion about the performance and quality of these services. The aim of the paper was to identify the factors that influence the perception of citizens from the city of Brasov about the public services for registration of persons and marital status, in order to improve them and make them...

This paper aims to analyze well-known contemporary aspects that gained the interest of masses, especially in the online universe. Destructiveness develops either from abuse, in case of mukbang, or giving up and ultimately negligence, in case of the so-called hikikomori. While mukbang has its origins in South Korea and it literally took the whole world almost instantly, hikikomori is a more isolated subject that resides and originates from Japan. Mukbang, originally consisting of passionated people (mostly YouTuber...

This article is based on social research, a questionnaire that investigated the way in which virtual communication in the pandemic and post-pandemic period was a point of support in overcoming social anxieties, increased anxiety due to lack of physical contact between people and the fear and inhibition thus developed. The research hypothesis starts from the idea that people, accustomed to the impositions of the pandemic period to communicate only virtually, avoiding physical contact with loved ones and social and ...

During the COVID -19 pandemic, among other institutions, mass media has played an essential role in disseminating information about the evolution of the pandemic, but also in shaping peoples’ opinion about the COVID - 19 vaccine. The purpose of our paper was to identify the way online media channels portrayed the positive and negative effects of the COVID – 19 vaccines in order to raise awareness regarding the importance of analyzing the subject from several perspectives. We considered such an analysis to be b...

This paper aims to discuss and analyze through content analysis and using the theoretical support available regarding social learning, about how many situations in a child’s life can impact his behavior, sometimes irreversibly. It is imperative to acknowledge how certain actions that we as adults conduct can affect children in general. We will discuss how Albert Bandura’s experiment involving the Bobo Clown doll revealed some troubling aspects that people should be aware of, how Jean Piaget assesses childrenвЂ...