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Due to its favourable geographic position in the centre of Romania, the tourist destination of Bra?ov has continuously developed. Being located in a picturesque mountainous area and having tourist potential which combines elements of the natural environment with cultural and historical values, nowadays Bra?ov has become one of the most attractive tourist destinations in Romania. Hence, the most important objectives of this paper were to identify the current changes in the tourism market and to highlight the possib...