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A new insight into comprehensive research of rules and cognitive mechanisms of sense interaction within the edges of ongoing cross-cultural mediated communication has been provided by cognitive approach in modern linguistics and translation theory. Specific features and peculiarities within conceptual structuring of lexical units meaning in mediated discourse are of particular interest for investigation in the light of translation norm of adequacy and equivalence, along with speech act efficiency criteria. Our aim...

Intensified by poly-cultural space of translation, specific nature of scientific discourse, which increasingly invokes the phenomenon of intertextuality, precondition special relevance of cognitive text forming mechanisms aimed at ensuring scientific text perception and comprehension in what concerns semiotic and functional potential thereof. The aim of this study is to consider the intercorrelations between cognitive and linguistic structures of the medical concept “BoNTA naïve injections” within scientific ...