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The article analyzes one of the genres of professional-network medical discourse – the official medical site. It is shown that this genre is characterized by intensive borrowings, hybridization of colloquial components, functional styles and semiotic systems modeling multifunctionality and multimodality of network medical discourse. The article states that the study of the Internet language, including the linguistic features of corporate sites, provides important information about oral, written and electronic sp...

The article investigates the influence of the national-cultural specificity of speech behavior on the formation of expressive forms of address in the Russian language as well as in the Colombian and Costa Rican variants of the Spanish language. Groups of expressive addresses are distinguished depending on their semantic load, ways of transferring evaluativity and expressiveness; pragmatic factors affecting their formation and functioning are described, namely: evaluative-characterizing and emotivecharacterizing on...