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Speech culture is as a complex unity of communicative qualities, normative, ethical and aesthetic tendencies existing in a particular culture. Phonetic culture is a complex unity of knowledge of communication tactics, rules of functioning sounding speech units in different communicative situations, as well as the ability to use acoustic, articulatory, rhythmic, melodic, accentuating, temporal means, modal and emotional specifics etc. to create the necessary communicative effect in the communicative process. Curren...

The article investigates the pragmatic function of intonation in the context of intercultural business communication. The author deploys Speech Analyzer software to consider intonation contours produced by native English speakers (British, American, Canadian) and Russian businesspeople within the lecture register. The lecture register produced in native English speaking public discourse commonly features the following four contours: (1) High + Fall-Rise, (2) Low + Low-Rise, (3) Low + Fall+Rise, (4) Low + Low-Fall....

Background information The article investigates the role of negation in business discourse, which complies with the communicative code of conduct. It doesnВ’t always permit conversational participants to directly express disagreement, discontent or denial, which fact bespeaks the need to use indirect speech techniques, allowing the interlocutors to achieve their aims while remaining on friendly terms with each other. This is achieved through implicit negation. Methods/Aims The present study aims to give a comprehe...

This paper is concerned with linguacultural peculiarities of slogans featured in advertising discourse. Advertising discourse finds its way into all kinds of institutional communication thanks to its thematically unrestricted nature, genre distinctiveness and its propensity to capture the most inconspicuous manifestations of the ever-changing world. This type of discourse is considered most exemplary as it can reflect the latest trends of socio-linguistic realia within a single slogan, which is viewed as a composi...

Students of non-linguistic universities are currently being exposed to ever more extensive English classes. With this category of students, the least developed methods of teaching Language for Specific Purposes (LSP) are the ones designed to develop the skills of specialised terminology usage. Since terminology forms the core of a professional language, it can be viewed as a conglomerate of its basic attributes and properties. Terms are the most mobile layer of the vocabulary, subject to constant and intensive enr...