
Publication
MARKETING IMPERATIVES OF BUSINESS DEVELOPMENT MANAGEMENT IN CURRENT ECONOMIC REALITIES
(STEF92 Technology, 2018, E. S. Sergienko, N. P. Ketova, N. V. Saprykina, L. A. Chernobrodova, O. P. Sukovatova)
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Addressing urgent market problems in the course of implementation of the need to find business opportunities in today's economic reality actualizes the study of management marketing imperatives as basic requirements, underlying market growth of business structure. The necessary conditions for effective market management of business development process is implemented taking into account the need for harmonious interaction with consumers in the framework of the doctrine of consumer needs priority. The purpose of thi...
SOCIAL SCIENCES: Section Economics and Finance2018
