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Health is a defining attribute of quality of life and well-being and is a viable and instrumental value conditional on the existence and enforcement of the human characteristics. Health problems are usually addressed as part of issues related to health care. Health care, exactly its functionality operation is in fact considered to be the most important factor affecting the quality of life of citizens in the state. Quality health care depends on whether and how effectively the system works, what ideas justified its...

The purpose of the article is how use of marketing analyzes in political marketing. Research question: what marketing methods and analyzes are used in the creation of strategy and political marketing political in Slovakia. The methodology we use are current scientific studies and own research to identify which analyzes are used in practice, these findings are used to evaluate and create conclusions. The main objective is identifying and research marketing analysis to be used in Slovakia. We have identified which m...