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In the demanding competitive environment, manufacturers find it more and more difficult to differentiate physical products, and so they resort to differentiation of the offer through services and customer solutions. The thing is that the product level cannot be assessed according to the quality of its technical features only, but particularly according to the way how the clients are provided with it - services. Their importance is growing on a long-term basis, and their sufficient level is a critical factor of the...

Management and building of a positive corporate reputation is a frequently discussed topic in modern economic literature. The thing is that in the current market environment a positive reputation is a key intangible and hard-to-copy factor, which decides whether the company will be successful or not. Obviously, a positive reputation stems from a long-term successful operation of a company in the market, it is an image of personal experience, but it also results, to a certain extent, from the “public opinion” s...