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I. Maltseva

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Author: I. Maltsevaclear all
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4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

INFLUENCE OF DEMOGRAPHIC SITUATION ON STATE ECONOMIC POLICY

(STEF92 Technology, 2017, I. Maltseva, Y. Vertakova, V. Larionov)

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One of the main goals of the state economic policy is to increase the level of the human wellbeing. Population is an important part of any economy, demographic policy is an important part of economic policy. Nevertheless, the directions of this policy differ significantly in all the countries depending on the prevailing conditions. In some countries, programs aimed at population growth are the priority, in others the policy is focused on population regulation. Over the past 50 years, the worldВ’s population has in...

SOCIAL SCIENCES: Section Economics and Finance2017
4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017
Publication

THE TOOLS OF MARKETING DECISION MAKING IN THE FORMATION OF PRODUCT POLICY OF THE ENTERPRISE

(STEF92 Technology, 2017, O. Kalimov, I. Maltseva, S.a Morkovina, O. Grechenyuk)

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In modern conditions is rapidly changing external business environment, in-creasing competition, rapidly updated product range. So now to win the competition it is very important to better and more complete than our rivals, to meet the current demand and growing consumer demands. This can only be achieved through effective product policy. Errors in the formation of product policies lead to volatility in the assortment structure, loss of control over the competitiveness and the quality of products and will ultimate...

SOCIAL SCIENCES: Section Business and Management2017
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