
Publication
CHATBOT EFFECTIVENESS AND USER EXPERIENCE
(SGEM World Science, 2021, Iveta Linina, Karina Villerte, Velga Vevere)
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Artificial intelligence and its use is an integral part of modern business development, that makes it possible for companies to operate successfully in a competitive environment. This study identifies factors that influence consumer satisfaction with the u become more competitive. The study uses both secondary data analysis and expert interviews, chat bot user mapping and a survey. Within the framework of the research, the situation in the field of using chatbots in Latvia and in the world is described. The study ...
SOCIAL SCIENCES: Section Business and Management2021
