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Customer orientation is essential for long term success competing between sports organizations in this dynamic business world. Customer performance might be essential providing competitive advantage of sportВ’s organization. Accordingly customer orientation in strategy might create value for the customers and increase customers' loyalty. CustomersВ’ of sportВ’s organization might behave differently according to the type of sport and even gender of sportВ’s team. In this case customersВ’ (fansВ’) performance of wom...

Leaders and their role in organizations management are some of the most analyzed subjects in organizations management. Specifically in tourism organizations leader is the person who plans, manages, organized, monitors and motivates employees in all of these functions and processes. Thus leaderВ’s role is essential gaining competitive advantage in the tourism organizations. One of the leaderВ’s role issues is ethics and how ethical behavior influences the motivation of employees. Accordingly the aim of this article...