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This article concerns specifics of designing associational cultural landscapes. It demonstrates that, taking the objectВ’s specifics into account, a special cognitive layer that determines the switch of a visitorВ’s motivation must be introduced in the laying-out process. It demonstrates that the switch of a visitorВ’s motivation can be controlled. Using the self-reflexing subject model suggested by Vladimir Lefebvre, the motivation control efficiency is evaluated for the first time. The article demonstrates that ...