SWS Academic Research eLibrarySocial Sciences & Art

Browse

Search Results

Now showing 1 - 1 of 1

Author publications

M. Loncar

1 linked publication records

Author: M. LoncarYear: 2017clear all
Showing 1-1 of 1 records
1
References: 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2017, www.sgemvienna.org, SGEM2017 Conference Proceedings, ISBN 978-619-7105-95-7 / ISSN 2367-5659, March 28-31, Book3, Vol.1, 111-118 pp, DOI:10.5593/SGE
Publication

LANGUAGE IN THE SERVICE OF ADVERTISING IMAGES: TEXTUAL ANALYSIS

(STEF92 Technology, 2017, M. Loncar, Z.S. Vucica, M. Nigoevic)

Show more

In terms of linguistic exploration, the language of advertising has been thoroughly studied. Advertising as a form of communication in contemporary societies is discussed in its social and cultural context which is inseparable from the language itself. Although the visual in advertising has gained the supremacy nowadays, the language still has the important part as far as the impact of the advertisementВ’s message on the consumers is concerned. Regarding that, the research objective in this textual analysis is to ...

ART & HUMANITIES: Section Language & Linguistics2017
Showing 1-1 of 1 records
1